Announcing Forge 54 2014

Date: September 12 – 14th
Location: DGWB
217 N. Main St. Ste. 200
Santa Ana, CA 92701
Non-Profit: Playworks

We are stoked to be on our way with the 2nd ever Forge 54 Marketing Weekend. Last year’s weekend for the OC Food Bank was an amazing success and we are looking to take it up another notch this year! If you are interested in joining the marketing team to help Playworks, apply now!

FORGE 54 2013 RECAP

2013 Recap Video

Check out the Recap Page

OC Food Bank
October 11th – 13th 2013

The OC Food Bank works with over 400 local charities, kitchens, and community organizations to end hunger and malnutrition. The OC Food Bank provides USDA commodities, federal-fund purchased food, and donated food to non-profit agencies in Orange County that serve low-income families and individuals. Annually, the OC Food Bank is able to distribute nearly 20 million pounds of food.

During our Forge 54 2013 event, our team did a full marketing revamp for the OC Food Bank. We created an entirely new brand including a new logo, slogan, and collateral as well as a full website redesign, donation/giving platform, mobile app, two commercials, an animated infographic, rebuilt and relaunched social media presence as well as a brand new PR campaign.  This was a huge collaborative effort that included 47 marketing professionals and over six different agencies and creative houses.

What is Forge 54?

A collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students converge to donate their time and talents to create, inspire, and help great causes.

During each high-energy, 54-hour event, our expert creative teams adopt a non-profit organization and work together to totally revamp their marketing and branding efforts.

How does it work?

Forge 54s start with a debriefing at noon on Friday and culminate at 6pm on Sunday, when the creative team presents their project to the client. Initially, the team meets with the key players of the organization to learn about their challenges, goals, history and resources available to make it all happen.

Then, individual Forge 54 team leaders are assigned to specific projects such as: research, planning, branding, design, web, video, radio, and social media. During the next two days, the skillful teams work hard to craft novel marketing and branding content for the non-profit, including logos, slogans, websites, commercials, radio spots, social media campaigns, and more.

While the teams are working, executives and recruiters from local agencies are invited to observe the up-and-coming talent.

At the end of the long weekend, the non-profit organization will not only receive new content, but the research and strategies to back it up, including a plan for the future, tailored to the organization’s current resources.

Why Join Forge 54?

Get Educated

Forge 54 is all about learning through doing. You’ll learn from experienced professionals and be inspired by young, innovative students.

 

Build Your Network

You’ll meet with peers in your industry, and experts in other specialties that you or your company can potentially partner with. Don’t be surprised if you leave Forge 54 with a job or a new employee.

 

Learn New Skills

Forge 54 is the perfect place to try out something new or hone your craft while working with others.

Work with Leaders

Local marketing trailblazers participate in Forge 54 as coaches and mentors. This is your chance to get some one-on-one time with the decision-makers of some of the largest local agencies.

 

Make a Real Difference

All of the marketing and advertising content that’s created during a Forge 54 event is done at no cost to the non-profit and can make a huge impact the very next week.

 

Join the Community

Forge 54 doesn’t end after the 54 hours. Our community continues to meet with networking events, seminars, parties and more.

Our Advisory Board

Torrey Tayenaka
Torrey Tayenaka
President / Founder
Dalip
Dalip Jaggi
Advisor/ Digital
Sophronia
Sophronia Caicedo
Advisor / Director
Brandon Cammell
Brandon Cammell
Advisor /
Research
Jeff Lanzi
Jeff Lanzi
Advisor /
Research
Haris Karim
Haris Karim
Advisor / Event Structure
asif
Asif Huda
Advisor /
Event Planner
Madison
Madison Moyd
Advisor/ Membership
Alyssa
Alyssa Aoki
Advisor /
Research
Becky
Becky Mickletz
Advisor /
Sponsorship
Michael
Michael Gilmore
Advisor
Eric
Eric Morley
Advisor

Our Sponsors

Sparkhouse
Sparkhouse
devise_logo
Devise
ad2Logo
Ad2OC
PeopleSpace
PeopleSpace
Big train logo
Big Train
Arrowmac_logo_color_2013
Arrowmac
creamistry
Creamistry
Ritas Logo
Rita’s Ice
BeCreativeLogo
BeCreative Marketing
donsdawgs
Dons Dawgs
coast-to-canyon
Coast to Canyon
BlueC
BlueC
MotorLogo
Motor
primary_logo
Primary Color
TCG Logo
Creative Group
Niagara_Water_Logo
Niagara Water
socialboard
Social Board
KINDHealthySnacksLogo-revised-RGB
Kind Snacks
Vita-Coco-logo
Vita Coco
Peet's_Coffee_&_Tea_logo.svg
Peet’s Coffee & Tea
panera-bread
Panera Bread
gopro
Go Pro
DGWB-Blue-Logo-380px1
DGWB
popchips_
Popchips
DTS Logo-01-01
Down The Street Designs
CG-Logo_2
Candle Gram
AAF
OC Ad Fed

Our Mentors

TonyCrisp
Tony Crisp
CEO at CRISP^YHKG, INC.
HankBlank
Hank Blank
Advertising Consultant
Eric
Eric Morley
Principle at BlueC
PeterQuill
Peter Quill
CEO at Motor
MatthewEveritt
Matthew Everitt
Co-Founder of Exprtise
Kris Fulton
Kris Fulton
Strategic Account Manager at Trinet Internet Solutions
TJBennett
TJ Bennet
Freelance Creative Director
CraigCooke
Craig Cooke
CEO of Rhythm
Mandi Dossin
Mandi Dossin
DGWB
Alykhan Govani
Alykhan Govani
Co-Founder of Xtopoly

CONTACT US

Have a question about Forge 54? Drop us a message and we will get back to you right away.

Sending

©Forge 54 2014, a fiscally sponsored project of OneOC

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